Welcome to the 8th Day Strategy Ltd. Privacy Notice.

This Privacy Notice is designed to help you understand everything you need to know about how and why we gather and process data, and what your legal rights are.

Who are we?

We are 8th Day Strategy Ltd., a UK limited company registered in England and Wales at Gensurco House, 46a Rosebery Avenue, London EC1R 4RP, Company Registered Number 11145935.

What kind of personal data might we ask you to provide?

8th Day Strategy Ltd. will only ever ask for personal data if it is required for a specific purpose; with that in mind we have created a full list of all the kinds of personal data that we may ask individuals to provide in order to achieve those purposes. The kinds of personal data we may collect in order to facilitate the delivery of our goods and services are:

If you are a client or prospective client we may ask you to provide your name, address, telephone number, email address, bank details (for payments), VAT information (where appropriate) 

If you have provided your personal data to apply for a job at 8th Day Strategy Ltd. we may also ask you to provide information about your work and educational history.

If you have consented to provide your personal data to us as a respondent in a research project we may ask you to provide demographic information such as age, gender, working status, ethnicity; professional information such as work and educational history; other information such as your knowledge and beliefs, behavioural and health information. 

Why do we collect personal data?

Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:

  • Your consent. You are able to remove your consent at any time. 
  • We have a contractual obligation
  • We have a legal obligation
  • We have a legitimate interest


Where we have received your consent to do so we will process your personal data for the following purposes:

  • To select subjects to interview / observe for the purpose of generating market research insights
  • To provide reference and analysis information to our clients where you have consented to do so
  • To monitor website activity to identify usage trends and/or behavioural patterns
  • To provide you with information regarding the goods and services of our partners or other third party organisations

You may withdraw your consent for us to process your personal data for these purposes at any time; after a withdrawal of consent request is received we may contact you to verify the request.

Withdrawing your consent for us to process your personal data will not affect the lawfulness of the processing beforehand.

Contractual obligation

We will use personal data firstly to fulfil any contractual obligations that exist between us and yourself; where we request personal data be provided to meet the terms of any such contract you will be required to provide the relevant personal data or we will not be able to deliver the goods and/or services you want. In such cases the lawful basis of us processing the personal data is that it is necessary for the performance of a contract.

We may also process your personal data in accordance with our legitimate business interests; this is on the considered measure that we need the personal data to achieve the various purposes and that it could be reasonable for an individual to expect their data to be used for those purposes.

Legal obligation

These may include:

  • Providing for financial commitments between us and yourself, or to relevant financial authorities
  • Cooperating with relevant authorities for reporting criminal activity, or to detect and prevent fraud
  • To carry out required business operations and due diligence; e.g. administration, security, reorganisations, investment or corporate/asset sales
  • To comply with industry regulatory requirements and any self-regulatory schemes

Legitimate interests

Our data processing activities conducted on the lawful basis of ‘legitimate interests’ are:

  • To provide you with goods and services you are looking for
  • To inform you of other goods and services we provide, or offers that may interest you (direct marketing)
  • To send notifications on subjects you have subscribed to, or otherwise asked us to keep you informed of
  • To improve the quality of the services we offer, and to better understand our customers’ needs by requesting feedback, or requesting you review the services we have provided, or we may send survey forms that we ask you to complete
  • To notify you of any changes to the goods and/or services we provide, or have provided, that may affect you
  • To allow us to understand the scale and range of our customer base; for statistical analysis and market research
  • To recognise when customers re-engage with our services
  • To allow us to support and maintain our products in active service
  • To provide reference information to third party organisations where you request us to do so
  • To improve our website so content is delivered more efficiently
  • To enhance the security measures in place that protect data we are responsible for
  • To investigate any insurance claims
  • To protect the company’s assets

Where did we obtain your personal data?

Other than collecting data directly from you we may gather it from publicly accessible sources such as LinkedIn, Instagram, Twitter, Facebook, Google search and university websites.

Who will we share your information with?

In order to achieve the above stated purposes for which we process your personal data, we may need to share your personal data with various third-party service providers who act as data processors. We will ask your consent before sharing your personal data with third parties. 

Where is my data going to be stored, and for how long?

Your information is securely stored.

We will keep your personal data only for as long as required in order to achieve the purposes for which it was gathered, in line with this privacy notice.

For determining when personal data should be erased we shall take into consideration the amount of and sensitivity of the personal data we have, the amount of harm that could be caused by a data breach, the benefits of the purposes the data is being used for and any legal requirements that we are bound to.

You may request that we erase your personal data anytime, though in cases where there is a remaining relevant or legal reason why we are required to keep the data we may opt to restrict the amount of processing being conducted to what is absolute necessary in line with your legal rights in order to minimise the impact the processing with have.

Your Rights and our Responsibilities

Under data protection law, you have rights including:

  • Your right of access - You have the right to ask us for copies of your personal information. 
  • Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete. 
  • Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances. 
  • Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances. 
  • Your right to object to processing - You have the right to object to the processing of your personal information in certain circumstances.
  • Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.
  • You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at , or write to us at 8th Day Strategy, Gensurco House, 46a Rosebery Avenue, London EC1R 4RP if you wish to make a request.

How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us at , or write to us at 8th Day Strategy, Gensurco House, 46a Rosebery Avenue, London EC1R 4RP. You can also complain to the ICO if you are unhappy with how we have used your data:

Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

Helpline number: 0303 123 1113

ICO website: