social scientists, innovators and provocateurs, who have lived and worked across the US, LatAm, Europe and Asia.
We thrive off culture, diversity of thought and lived experiences, allowing us to deliver ideas and strategies that resonate on a global scale.
Rigorous and brave in our approach, with an expansive outlook and unquenchable curiosity, we're the extension of our clients' teams that they wish they always had.
‘I have been partnering with 8TH DAY team for the last 5 years. They are the most strategic, in-culture, insights agency I have ever worked with.
They are indispensable to my team and my brand and have been instrumental in our journey of brand & performance transformation – from repositioning to innovation to brand experiences, resulting in double digit growth for the past two years from 10 years of consecutive declines. Their impact has been huge. I look forward to continue building on our partnership.’
_ Global Planning Director, Diageo
‘Since the first day they opened for business, 8TH DAY has become a valued partner for the L’Oréal Groupe. Their cross-divisional experience with us gives them knowledge of our organisation that few other agencies share.
We have partnered with them on recent brand acquisitions; new creative territories for Mugler alongside the brand’s creative director; key strategic work to understand sustainability and the future of sustainable dermatology, and working directly with our CEO to help develop our Group sense of purpose. Most importantly, they are smart, fun and passionate about their work and their clients’ businesses.’
_ Senior Leader Consumer Insight, L’Oréal
‘We consider 8TH DAY as a close partner. They have been the lynchpin in the collaboration with internal teams and external partners like MiT, Crowd DNA and Accenture.
They have consolidated all gathered data and insights together and translated them into a set of clear opportunity areas in a digestible report that has been of great value to the IKEA organisation and our franchisees. I don’t know many agencies that have such a great ability to collaborate with so many partners. They have helped IKEA move toward the next stage of development with confidence and insight.’
_ Global Innovation Manager, IKEA
_ Partner
Born in Kent. Lives in tomorrow. Industrial designer. Futurist. Visionary of the perfect home. Design geek. Laundry expert. People person. Find him sketching your strategic framework, while obsessing about typography and kerning.
_ Partner
New York. London. Maesteg (Wales). Global agency leader. Trustee of Women in Innovation. Problem solver. Blue sky thinker. Dog person. Find her dazzling your next innovation workshop, or stinging like a bee in the boxing ring.
_ Partner
Born English. Gone French. CEO of agencies in Singapore & London. Francophile. Beauty queen. Mother of dragons. Find her building the future of your business, or dragging you out to Karoake.
_ Partner
Half Welsh. Half French. Sort of German. And a bit Italian. Past CEO of a global agency. Too big to fail. Epicure. Culture guardian. Find him shaping future brand strategy, thinking about knitwear and always wearing shades of navy.
_ Partner
Raised in Scunthorpe. Plays punk bass. Fluent in Japanese. Veteran of agencies in Tokyo and London. Hip-hop head. Insurance expert. Whisky taster. Find him shaping your global creative campaign, or making soundscapes.
_ Finance Director
Wolverhampton-born. Lived in Thailand. Currently residing near the Welsh hills on the border with Chester. Walkaholic. Chartered Accountant. Data driven storyteller. Proud mother of a junior National League basketball player. Easily bribed with chai & chocolate. Interior design obsessive and photography fan. Find her taking endless family portraits or designing rooms at home in a modern farmhouse style.
_ Senior Strategist
Born in London… lives in London. Plastic Scot. Romantic poet. Failed musician. Martini magician. Enthusiastic ethnographer. Unenthusiastic runner. Find him finessing brand strategy or finessing his bad puns.
_ Strategist
Midlander with a Northern soul. Sub-editor. Passionate action-taker. Product designer. Wild swimmer and adventure seeker. Eclectic all-era music. Dry sense of humour. Curious lifelong learner. Find her wearing grandma-chic outfits, geeking out over neuropsychology and nutrition, and digging into the stories of people’s lives.
_ Senior Project Manager
100% English rose. Global Project Manager extraordinaire. Small dog lover. Children’s Chauffer. Plate spinner. Aspiring book reader. Find her bossing your next huge fieldwork puzzle or out for a jog with the dog.
_ Senior Project Manager
Born and raised on the London Essex border. Project Manager of global beasts. Hard core knitter. Pub quiz lover. Problem solver. Star baker. Find her balancing complex fieldwork or playing complex board games.
_ Strategy Director
Too young to retire, too old to hipster. Part-time Northerner and full-time dad joke expert. Pugilism, pints and paperbacks. Find him wrangling a focus group to the ground or mixing up a mean margarita.
_ Strategist
Italian. English. Swedish? Born in London, raised in Shanghai. Youth-centered researcher, focaccia enthusiast, and anthropologist at the crossroads. Plant mum with rich aunt energy. Passionate about anything China. Find her watching focus groups around the world, or summoning great and terrible sorcery under the light of the full moon.
_ Strategy Director
Half Chilean. Half Belgian. Undercover Greek. Product Designer. Clean Freak during the week. Mezcal Mary on the weekend. Find her searching for innovation opportunities around the world while listening to reggaeton.
_ Senior Strategist
Born in Bristol. Built in Buenos Aires. Fini en France. As hungry for brain-busting briefs as he is for 5lb burritos. Speaks Portuguese. Cooks Chinese. Drinks cups of cider and pints of tea. Plays violin but makes garage. Backflips on skis. Find him growing brands all over the world or growing vegetables on his terrace.
_ Strategist
Guangzhou. Beijing. London. Anthropology nerd. Cantonese maverick. Chameleon of hair and style. Experiment lover. Grooves to alternative beats. Cat parent. Find them infusing strategies with cultural depth, or taking a Polaroid of a mushroom in the wild.
_ Senior Director
German. American. Iranian. Made London her home. Former director at a global agency. Jewellery junkie. Skintellectual. Food fanatic. Mother of geniuses. Find her cooking Persian delicacies or refining your future brand strategy with equal measures of passion.
_ Finance Assistant
North London born and raised with a splash of Edinburgh. Dog lover. Berry hater. Numbers nerd. One time marathon runner, multiple time marathon mentioner. Find her wearing a striped scarf and chatting away over her eighth cup of tea.
_ Senior Strategist
Flemish by birth. London by choice. Doctor of Philosophy. Semiotician of touch, tactility and the sensory worlds we inhabit. Recovering overthinker. Collector of books. Pasta loyalist. Chocolate sceptic. Whippet devotee. Sock-knitter in training. Find her untangling your most abstract brief into sharp strategic clarity, or piecing together a thousand-part puzzle with something bubbly close by.