Wednesday 11th June 2025, 9-11am, Central London
Women remain some of the most powerful yet misunderstood consumers. Even in today's world, they are too often oversimplified and stereotyped - not just in how brands speak to them, but in how products are designed, needs are researched, and stories are told.
While progress has been made, women are still seen as a single, homogenous group, rather than the multifaceted individuals they are. This isn’t just a blind spot in traditionally male-dominated sectors, even categories built for women can fall into the same trap.
The result? A whole spectrum of behaviours, desires, and decision-making power left invisible. And with it, the missed opportunity to connect with one of the most dynamic, evolving audiences in the world.
Join us for an intimate, private breakfast event where we’ll look deeper and challenge the default. We’ll ask not just “Are we including women?” but “Which women are we still not seeing?”
We'll hear from a panel of industry experts, including Katy Cottam (Founder & CEO of Luna Daily) and Jo Taylor (Former Global Senior Director of Culture & Connection at Nike Women), who have successfully moved beyond default assumptions to connect with the breadth and depth of today's women's real needs, desires, lives and identities. We'll hear how they have gone about truly understanding their consumers, built strategies that both connect and drive commercial return - and their learnings along the way.
The session will offer:
- A sharper lens on how to move beyond “default” segmentation
- Inspiration from brands and categories breaking the mould
- Practical ideas for designing, speaking and innovating for real women’s needs
Because the brands that learn to see what others don’t - the hidden lives, the overlooked needs, the untapped power - will be the ones that lead, grow and win with women.
If you’re interested in finding our more or attending, please get in touch here.
